KEY VISUAL
The key visual for the project is a photograph of a cyclist from around 1910. He reflects the spirit of the Tour de France in its early days. Heroic men seeking adventure and fame.
MAGAZINE
The „Grand Boucle“ magazine was the initial catalyst for the project. It’s presented as a photographic documentation of racing bicycles dating back to 1903.
By visiting a Belgium collector and the German bike museum with a mobile photo studio I was able to compile a series of bikes accentuating the development of racing bikes.
POSTERS
In celebration and tribute to the distinct design of vintage head badges we wanted to produce these silk screen prints in all their vibrant, metallic and colorful glory. The badges have been drawn by me and printed by Mother Drucker.
POSTCARD COLLECTION
For the Budapest exhibition we created additional prints. They were smaller in size, included a hungarian bike brand (Csepel) and we emphasized print refinement even more.
GALLERIES
The initial show took place in Berlin at UrbanSpree Gallery. The opening was a hit and the following days were great as well. Due to the success we were able to take the show to Budapest while one of the world’s biggest critical mass’s (bike demo) was going on.
After that Kemistry Gallery invited us to bring the show to London who are well known in the gallery scene and the feedback we got was great.
MEDIA RESPONSE
The reactions for our project were positve and the attention we got stronger then actually anticipated. Blogs and magazines wrote about us and the TV channel Euromaxx by Deutsche Welle produced a clip following us in the process.
Christoph Reichert, the organiser of the “Grand Boucle” exhibition […], has put together a rather lovely collection of anachronistic-to-modern machines […] along with some superb screen prints of the badges of notable (and defunct) bicycles manufacturers. There’s also a beautiful magazine on display with photographs tracking the evolution of the road bike, and some powerful photos by Leopold Fiala.SLEEK Magazine
DW - Euromaxx
Adding to the already prolific number of cycle-themed shows we’ve seen in the last couple of years is Kemistry Gallery’s – Grand Boucle, a print-based bike show with a difference. Designer Christoph Reichert and printer Dolly Demoratti have united to present a visual history of track and racing bikes […]. They’re exhibiting actual bikes, a beautiful publication and a selection of gorgeous screen prints of head badges from some of the finest traditional bike builders aroundIt's Nice That
Christoph Reichert freshens the memory of the great tradition of cycling. He presents a magazine with a collection of historic racing bikes since 1903 and prints of almost forgotten manufacturers.Panda Cycles Berlin
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