Vertex

VERTEX

Vertex is a mannequin and hanger manufacturer that specializes in custom made solutions. I developed the new logo, created a brief for their new visual language and designed their image brochure as well as their product brochure.

Website
vertex.de

Project Scope
Brand workshop, visual language, logo design, editorial design

Position
Art Director

Year
2014

Agency
Cc

VERTEX

For this mannequin and hanger manufacturer that specializes in custom made solutions I developed a new logo based on the preceding brand workshop results. After that I created a brief for their visual language and designed their image- as well as their product brochure.

Website
vertex.de

Project Scope
Brand workshop, visual language, logo design, editorial design

Position
Art Director

Year
2014

Agency
Cc

PROCESS VISUALIZATION

Vertex is synonymous
for knot or corner mark

Emphasizing the
mannequin & hanger business by
adding the shoulder shape

Refinement

The final sign transports the idea of a vertex and the shape indicates a torso.

+

Out of two logo options I decided to use the version which works with a more abstract shape of a „shoulder“ for two reasons:
The less literal shape resembles a diamond, which reflects Vertex positioning as a premium brand. The second reason is about the view distance and the display quality. The abstract shoulder shape works better from a distance and when displayed on screens in small sizes.

As you can see below the vaulted curves of the sign are incorporated into the wordmark. This creates an agile feeling without loosing its premium character.