VERTEX



Vertex is a mannequin and hanger manufacturer that specializes in custom made solutions. I developed the new logo, created a brief for their new visual language and designed their image brochure as well as their product brochure.


Website
vertex.de


Project Scope
Brand workshop, visual language, logo design, editorial design

Position
Art Director

Year
2014

Agency
Cc

VERTEX



For this mannequin and hanger manufacturer that specializes in custom made solutions I developed a new logo based on the preceding brand workshop results. After that I created a brief for their visual language and designed their image- as well as their product brochure.


Website
vertex.de


Project Scope
Brand workshop, visual language, logo design, editorial design

Position
Art Director

Year
2014

Agency
Cc


PROCESS VISUALIZATION


Vertex is synonymous
for knot or corner mark



Emphasizing the
mannequin & hanger business by
adding the shoulder shape



Refinement



The final sign transports the idea of a vertex and the shape indicates a torso.











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