Dynalog is a social start up which aims at fostering intergenerational exchange between young and experienced professionals. My task was to incorporate the “interaction between generations” in Dynalog’s brand identity.
Gesine Wulf and I accompanied Dynalog through the process of brand positioning, defining their services and creating their brand identity. By holding a workshop we pinned down the company’s purpose and vision. Further the founders defined attributes communicating how they want to be perceived by their audience. These insights combined led to a focussed visual approach.
Dynalog knows all about learning and what young people want. They are the link between an experienced generation and demanding apprentices. Goal was to incorporate this interrelation between the two in Dynalog’s brand identity.
Gesine Wulf and I accompanied Dynalog through the process of brand positioning, defining their services and creating their brand identity. By holding a workshop we pinned down the company’s purpose and vision which gave Dynalog perspective as a player in a new world. As another part of the workshop the founders defined attributes how they wanted to be received by their audience. These insights combined led to a focussed visual approach.
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