NEUVONFRISCH



Neuvonfrisch is a start-up that develops and sells high quality furniture. Together with Hwan Lee I accompanied the founders in developing their brand identity and all their off- and online collaterals from scratch.

The branding process started by defining the company’s values and deciding on a name. In order to find a name we conducted a workshop with the founders, brainstormed together and slowly narrowed down the options. Eventually we stuck to a German name, which underlines the regional production and differentiates the brand from competitors. The name Neuvonfrisch is a composition of the founders last names. „neu von frisch“ translates to „new from fresh“ which transports a positive, modern and progressive feel and incorporates the company’s brand values.

Website
neuvonfrisch.de

Image broschure
PDF Link


Project Scope
Naming, corporate design, web design, image broschure, packaging


Position
Art Director

Year
2015

NEUVONFRISCH



Neuvonfrisch is a start-up that develops and sells high quality furniture. Together with Hwan Lee I accompanied the founders in developing their brand identity and all their off- and online collaterals from scratch.

The branding process started by defining the company’s values and deciding on a name. In order to find a name we conducted a workshop with the founders, brainstormed together and slowly narrowed down the options. Eventually we stuck to a German name, which underlines the regional production and differentiates the brand from competitors. The name Neuvonfrisch is a composition of the founders last names. „neu von frisch“ translates to „new from fresh“ which transports a positive, modern and progressive feel and incorporates the company’s brand values.

Website
neuvonfrisch.de

Image broschure
PDF Link


Project Scope
Naming, corporate design, web design, image broschure, packaging


Position
Art Director

Year
2015


MORE PROJECTS