To start the branding process we initially had to find and define company values. These are pivotal as a meta reference for everything the new formed company creates and communicates. It’s also my reference and starting point for the design process.
Finding a name was a rather subjective undertaking to be honest. But to narrow it down we chose to stick to German which differentiate to competitors and underlines the regional production. The word Neuvonfrisch is a composition of the founders last names. „neu von frisch“ translates to „new from fresh“ with fits perfect since it transports a positive, modern and progressive feel and incorporates their brand values.